Adam Simpson

Adam Simpson
Simpson with West Coast in April 2018
Personal information
Full name Adam Simpson
Nickname(s) Simmo
Date of birth (1976-02-16) 16 February 1976 (age 47)
Original team(s) Eltham (DVFL)/Northern Knights (TAC Cup)
Draft No. 14, 1993 national draft
Height 185 cm (6 ft 1 in)
Weight 86 kg (190 lb)
Position(s) Midfielder, defender
Playing career1
Years Club Games (Goals)
1995–2009 North Melbourne 306 (83)
International team honours
Years Team Games (Goals)
2002–2003 Australia 4 (0)
Coaching career3
Years Club Games (W–L–D)
2014– West Coast 227 (120–106–1)
1 Playing statistics correct to the end of 2009.
3 Coaching statistics correct as of 2023.
Career highlights

Club

Coaching

Sources: AFL Tables, AustralianFootball.com

Adam Simpson (born 16 February 1976) is a former Australian rules footballer who is the current coach of the West Coast Eagles in the Australian Football League (AFL), having led them to the 2018 premiership. A left-footed midfielder, his playing career for North Melbourne spanned from 1995 to 2009, where he played 306 games.

From Melbourne, Simpson played junior football for Eltham and the Northern Knights before being recruited to North Melbourne at the 1993 National Draft. He made his debut during the 1995 season, and won a premiership the following year, during which he was also nominated for the AFL Rising Star award. Another premiership followed in 1999, and in 2002, Simpson was named in the All-Australian team and also won North Melbourne's best and fairest award, the Syd Barker Medal. He was appointed club captain in 2004, and held the position until stepping down at the end of the 2008 season, with his span including a preliminary final in 2007. Simpson played his 300th game in 2009, the third North Melbourne player to do so, and finished his career towards the end of the season. He was appointed coach of West Coast in October 2013, replacing John Worsfold.

Early life

Simpson grew up in the north-eastern suburbs of Melbourne where he played junior football for Eltham in the suburban Diamond Valley Football League. He also played under-18 football for Northern Knights. Simpson also had a stint in the East Gippsland town of Sale where he was part of an under 15's premiership under coach Vince Moro.

As a child, Simpson supported the Carlton Football Club, the club whom he would play his final AFL game against in 2009.

Playing career

North Melbourne

1995–2009

Simpson was recruited by North Melbourne at the 1993 National Draft. He made his senior debut for the club against the Eagles in round 18 at Princes Park during the 1995 season. The following season, he played for North Melbourne in the 1996 AFL Grand Final win over Sydney. Earlier in the season, he was nominated for the Rising Star award. Simpson also played a key midfield role for North Melbourne when the team won the 1999 Grand Final. In 2002, he won the club best and fairest award (Syd Barker Medal) and he was named in the All-Australian team.

Club captain (2004–2008)

Simpson with North Melbourne in 2007

Simpson was appointed club captain in 2004, and he led the Kangaroos into the finals the following year.

In 2005, the skipper narrowly missed recording a fifth consecutive top-three finish in the club best and fairest. He finished 4th, one vote behind 3rd and 2 votes shy of second. That year he missed two games with a punctured lung, but he still tallied over 400 disposals for the season with his industrious playmaking style.

Round 5, 2007, he racked up a career equalling high 41 disposals, including a goal, in the Roos 16 point win against Geelong at Kardinia Park. Weeks later, he played his 250th game against Carlton in a home game at Carrara on the Gold Coast. North Melbourne won the game 22-13 (147) to 20-10 (130). Simpson had 20 disposals. At the end of the game, his teammates celebrated his 250 milestone by chairlifting him from the field.

On 5 November 2008, Adam Simpson announced he was stepping down as captain but he would continue playing in 2009. Brent Harvey became the new captain.

Controversy

In April 2009. Simpson, Daniel Pratt and five other North Melbourne players admitted to producing a YouTube video entitled "The Adventures of Little Boris". The video was of a rubber chicken named Boris performing sexual acts on the carcass of a chicken. Simpson and Pratt were fined $5000 each by North Melbourne.

Retirement

Simpson retired during the 2009 season. With North Melbourne out of finals contention, Simpson announced his retirement on 27 July 2009. He played the last of his 306 games on Friday night against Carlton in round 18 at Docklands on 31 July He ended his playing career after 15 seasons in the same round he made his debut. Simpson played every game during the North Melbourne 1996 and 1999 premiership seasons, and during his career he missed seven games as a regular player. He was the third player to notch 300 games for North Melbourne.

Simpson played for North Melbourne Football Club from 1995 until 2009 for a total of 306 games and kicked 83 goals.

Coaching career

Hawthorn Football Club assistant coach (2010-2013)

After his retirement from his playing career at the end of the 2009 season, Simpson began his coaching career as an assistant coach under senior coach Alastair Clarkson at Hawthorn in the 2010 AFL season, and he was the midfield & forward coach for the Hawks when the club won the premiership in the 2013 AFL Grand Final.

West Coast Eagles senior coach (2014-present)

In October 2013, the West Coast Eagles appointed Simpson as senior coach for the 2014 season. He replaced John Worsfold who stood down after a disappointing 2013 season. Simpson was selected ahead of applicants Scott Burns, Leigh Tudor and Peter Sumich. In his first year as senior coach, the Eagles under Simpson finished 9th at the end of the 2014 AFL season, just missing out of the finals. The following year in the 2015 AFL season, Simpson and the Eagles surprised many commentators by their performance when the club finished 2nd at the end home & away rounds. Simpson then coached the West Coast Eagles to the 2015 AFL Grand Final, which they fell short and lost to Hawthorn by a margin of 46 points with the final score Hawthorn 16.11 (107) to West Coast Eagles 8.13 (61).

In the following two seasons the Eagles made the finals, bowing out in the elimination final and the semi-final in 2016 and 2017 respectively.

In Round 2, 2018 against Western Bulldogs at Docklands Stadium, West Coast Eagles forwards coach Jaymie Graham served as caretaker coach of the team after Simpson was forced to return to Perth due to a family health drama.

In the 2018 AFL season, Simpson coached the West Coast Eagles to a premiership victory in the 2018 AFL Grand Final, when West Coast Eagles defeated Collingwood by a margin of five points, with the final score West Coast Eagles 11.13 (79) to Collingwood 11.8 (74).

Statistics

Playing statistics

Legend
  G  
Goals
  K  
Kicks
  D  
Disposals 
  T  
Tackles
  B  
Behinds 
  H  
Handballs 
  M  
Marks
Season Team No. Games Totals Averages (per game) Votes
G B K H D M T G B K H D M T
1995 North Melbourne 37 2 0 0 5 6 11 1 1 0.0 0.0 2.5 3.0 5.5 0.5 0.5 0
1996 North Melbourne 37 25 16 8 164 94 258 46 35 0.6 0.3 6.6 3.8 10.3 1.8 1.4 0
1997 North Melbourne 37 19 5 7 153 82 235 46 23 0.3 0.4 8.1 4.3 12.4 2.4 1.2 0
1998 North Melbourne 37 19 9 10 175 112 287 46 45 0.5 0.5 9.2 5.9 15.1 2.4 2.4 0
1999 Kangaroos 7 25 5 9 409 136 545 113 54 0.2 0.4 16.4 5.4 21.8 4.5 2.2 7
2000 Kangaroos 7 25 5 6 376 116 492 87 83 0.2 0.2 15.0 4.6 19.7 3.5 3.3 0
2001 Kangaroos 7 21 3 0 309 146 455 88 60 0.1 0.0 14.7 7.0 21.7 4.2 2.9 2
2002 Kangaroos 7 23 7 10 403 162 565 105 72 0.3 0.4 17.5 7.0 24.6 4.6 3.1 7
2003 Kangaroos 7 21 11 6 327 205 532 126 45 0.5 0.3 15.6 9.8 25.3 6.0 2.1 9
2004 Kangaroos 7 22 4 8 317 227 544 118 73 0.2 0.4 14.4 10.3 24.7 5.4 3.3 10
2005 Kangaroos 7 21 3 1 230 183 413 84 63 0.1 0.0 11.0 8.7 19.7 4.0 3.0 7
2006 Kangaroos 7 19 2 2 226 210 436 96 58 0.1 0.1 11.9 11.1 22.9 5.1 3.1 3
2007 Kangaroos 7 25 4 4 327 283 610 104 110 0.2 0.2 13.1 11.3 24.4 4.2 4.4 13
2008 North Melbourne 7 21 4 5 238 267 505 77 77 0.2 0.2 11.3 12.7 24.0 3.7 3.7 7
2009 North Melbourne 7 18 5 4 199 243 442 95 76 0.3 0.2 11.1 13.5 24.6 5.3 4.2 7
Career 306 83 80 3858 2472 6330 1232 875 0.3 0.3 12.6 8.1 20.7 4.0 2.9 72

Coaching statistics

Team Year Regular Season Finals
Won Lost Ties Win % Finish Won Lost Win % Result
WCE 2014 11 11 0 .500 9th (out of 18)
WCE 2015 16 5 1 .750 2nd (out of 18) 2 1 .667 Lost to Hawthorn Hawks in 2015 AFL Grand Final
WCE 2016 16 6 0 .727 6th (out of 18) 0 1 .000 Lost to Western Bulldogs in 2016 AFL Elimination Final
WCE 2017 12 10 0 .545 8th (out of 18) 1 1 .500 Lost to GWS Giants in 2017 AFL Semi Final
WCE 2018 15 6 0 .714 2nd (out of 18) 3 0 1.000 Won 2018 AFL Grand Final
WCE 2019 15 7 0 .682 5th (out of 18) 1 1 .500 Lost to Geelong Cats in 2019 AFL Semi Final
WCE 2020 12 5 0 .706 5th (out of 18) 0 1 .000 Lost to Collingwood Magpies in 2020 AFL Elimination Final
WCE 2021 10 12 0 .455 9th (out of 18)
WCE 2022 2 20 0 .091 17th (out of 18)
WCE 2023 3 20 0 .130 18th (out of 18)
Total 120 106 1 .573 7 5 .583

Honours and achievements

Playing honours

Team

Individual

Coaching honours

Team

Individual

Personal life

Simpson married his high-school sweetheart, whom he met in Year 11, and he has four children.


This page was last updated at 2023-11-05 17:46 UTC. Update now. View original page.

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