Antonio Floirendo Sr. (Redirected from Antonio Floirendo)

Floirendo in 2008

Antonio Floirendo, Sr. (November 20, 1915 – June 29, 2012) was a Filipino entrepreneur and landowner whose main business was his 6000-hectare banana plantation in Panabo, Davao del Norte, Philippines, earning him the monicker of "banana king" during the Marcos dictatorship.[1][2][3] He was among a group of close associates of Philippine President Ferdinand Marcos referred to in media as "Marcos cronies", having benefitted from his close association with Marcos.[4][5] The Marcos mansion at 2442 Makiki Heights Drive in Honolulu, Hawaii, in which Marcos spent the last years of his life in exile, was registered under the name of Floirendo Sr.[6]

Early life and family

Floirendo Sr. was born on November 20, 1915 in Bauang, La Union. He was in his 20s when World War II took place, and made a living through the war by ferrying passengers on his calesa (horse drawn carriage).[3] He eventually married Nenita R. Floirendo, with whom he would have six children.[3]

Early career

After the war, Floirendo Sr. was among those who took up President Elpidio Quirino's call for people from Luzon and the Visayas to seek opportunities in Mindanao. In Davao, he eventually put up Davao Motor Sales (DAMOSA), the first Ford dealership outside Manila.[3]

In the 1950s, Quirino gave Floirendo his big break by issuing a proclamation that granted Floirendo the title to a total of 1,200 hectares of previously-unproductive marshland in Davao del Norte. He founded Tagum Agricultural Development Company, Inc. (TADECO) with the intent of turning the land into an abaca (Musa textilis) plantation.[3]

The abaca plantation was highly successful at first, but began to decline in the 60s with the development of synthetic nylon ropes. Floirendo Sr. promptly shifted TADECO's focus from abaca to bananas.[3]

Association with Ferdinand Marcos

Antonio Floirendo Sr. became a close business associate of the Marcoses before Ferdinand Marcos became president, and was a major contributor to Marcos’s 1965 and 1969 presidential campaigns. He also contributed to many of First Lady Imelda Marcos' projects, and was a regular part of Imelda's entourage.[7]

TADECO during the Marcos Dictatorship

During the Macapagal administration, TADECO leased 6000 hectares of prime, fertile, government land for use as a banana plantation.[8] However, the project was halted because it violated the 1935 Constitution of the Philippines and Philippine corporate law, which permitted only up to 1,024 hectares of land acquisition. Senator Lorenzo Tañada chaired a Senate Blue Ribbon Committee investigation into the matter, which caused Floirendo to shelf the plan and wait for a more favorable political climate.

The plan finally came into fruition after Marcos’ second term.[5] When Marcos declared Martial Law in the early 1970s, TADECO began exporting its bananas to the Japanese market, resulting in phenomenal growth for the company.[3]

Hiring of Prison Laborers

Floirendo also hired prisoners from the Davao Penal Colony (Dapecol) as his laborers, permitting him to take advantage of prison labor at starvation wages. Prisoners of Dapecol were given the most physically strenuous jobs in the plantation, such as harvesting, hauling and drainage work. Workers carried over 50 kilos of bananas in long distances, and were severely punished if they damaged the quality of the bananas along the way. The prisoner-laborers were exposed to many health hazards, such as inhalation of chemicals, flu, pneumonia and other respiratory diseases that they caught due to the extent of the labor.[5]

Overseas Properties

Floirendo also served as a front for the Marcoses in purchasing international properties, a fact he acknowledged when he inked a compromise deal with the Philippines' Presidential Commission on Good Government after the Marcoses were ousted in 1986.[9]

With former First Lady Imelda Marcos, he purchased three condominium apartments in Olympic Tower in New York City.[10] He purchased two units at the St. James Towers in Manhattan. He purchased a $1.35 million mansion in Makiki Heights in Hawaii. He purchased the $4.5 million Lindenmere estate in Long Island New York,[11] and a $2.5 million Beverly Hills property.[9]

1986 Escape to Brunei

The day before Ferdinand Marcos fell from power in 1986, Floirendo and his family fled from the Philippines to Brunei.[citation needed]

Compromise Deal with the Presidential Commission on Good Government

Antonio Floirendo Sr. signed a compromise deal with the Presidential Commission on Good Government (PCGG) in 1987, turning over about PhP 70 million ($1.5 million) in cash and assets.[1] This included the Lindenmere Estate and Olympic Tower in New York City; a property in Beverly Hills, California; and the mansion at 2443 Makiki Heights Drive, Honolulu, Hawaii, in which Marcos lived in exile.[1]

Death

Floirendo Sr. died of kidney failure[2] on June 29, 2012 at the age of 96.[12]

Descendants

Floirendo Sr. had six children, the second of which and his namesake, Antonio "Tonyboy" Floirendo Jr., would eventually become congressman for the 2nd District of Davao Del Norte. His grandson, Antonio Lagdameo Jr. (through his Daughter Linda Floirendo-Lagdameo) would also serve in the same post, in between the terms of his uncle, Tonyboy.[3]

See also

References

  1. ^ a b c Lustre, Philip M., Jr. (2016-02-25). "Search for Marcos' wealth: Compromising with cronies". Rappler. Retrieved 2018-07-19.
  2. ^ a b "Philippines banana magnate dies". AsiaFruit Magazine (FruitNet.Com). 2012-07-05. Retrieved 2018-07-20.
  3. ^ a b c d e f g h Balana, Cynthia D. (2012-07-20). "Banana king leaves legacy of hard work". Philippine Daily Inquirer.
  4. ^ Hau, Caroline S. (2016-04-08). "What is "Crony Capitalism"?". National Graduate Institute for Policy Studies (GRIPS) Emerging State Project. Tokyo, Japan: National Graduate Institute for Policy Studies.
  5. ^ a b c Ricardo., Manapat, (1991). Some are smarter than others : the history of Marcos' crony capitalism. New York: Aletheia Publications. ISBN 9719128704. OCLC 28428684.CS1 maint: extra punctuation (link)
  6. ^ Cannon, Carl M.; Zielenziger, Michael (1985-07-05). "Hidden Billions: The Draining of the Philippines -- The Top Ten". MR&MS.
  7. ^ "It Takes a Village to Loot a Nation: Cronyism and Corruption". Martial Law Museum. Retrieved 2018-07-19.
  8. ^ Kamm, Henry. "CREATING A DYNASTY IN THE PHILIPINES [sic]". Retrieved 2018-05-23.
  9. ^ a b R., Salonga, Jovito (2000). Presidential plunder : the quest for the Marcos ill-gotten wealth. [Quezon City]: U.P. Center for Leadership, Citizenship and Democracy. ISBN 9718567283. OCLC 44927743.
  10. ^ "Marcos owns Tadeco - The Manila Times Online". www.manilatimes.net. Retrieved 2018-05-23.
  11. ^ Times, Constance L. Hays and Special To the New York. "The 'Simple' $4.5 Million Marcos House". Retrieved 2018-05-23.
  12. ^ News, ABS-CBN. "Philippines' banana king dies". ABS-CBN News.

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