Baojun

Baojun (宝骏)
Company typeMarque
IndustryAutomotive
Founded2010; 14 years ago (2010)
HeadquartersLiuzhou, Guangxi, China
Area served
China
Key people
Haitong Tsien (Shanghai-GM-Wuling vice president)
ProductsAutomobiles
ParentSAIC-GM-Wuling Automobile, joint venture between General Motors, SAIC Motor and Wuling Automobile Company Limited.
WebsiteBaojin official site

Baojun (simplified Chinese: 宝骏; traditional Chinese: 寶駿; pinyin: Bǎojùn; lit. 'Treasured Horse') is a Chinese automobile marque owned by a joint venture of General Motors and SAIC Motor, SAIC-GM-Wuling Automobile.

History

The Baojun marque was established in 2010 as a cheaper alternative to existing GM brands Chevrolet and Buick, which are also on sale in China. The company's products compete with domestic Chinese manufacturers such as Chery, Geely, Changan, Haval and Trumpchi.

The marque's first vehicle is the Baojun 630, a four-door sedan that has been produced since November 2010. Sales started in late 2011 through a dedicated dealer network.

The joint venture also offers a localized version of the Daewoo Matiz / Chevrolet Spark, known as the Baojun Lechi. In 2014, a third model (the Baojun 610) was announced at Auto China. At Auto Shanghai in 2015, the company introduced the Baojun 560 SUV. And in July 2014, SAIC-GM-Wuling launched the 730, a seven-seater MPV.

In its early years, sales of Baojun models have grown dramatically, reaching 688,390 units in 2016, and 996,629 in 2017.

The electrically powered Baojun E100, which is only 2.49 meters long, was initially only available in Guangxi from August 2017. Since June 2018, it has been available throughout China with an increased range.

The Van Baojun 360 went on sale in May 2018.

Since June 2018, Baojun has been offering the 530, a 4.66 meter long SUV.

Since September 2018, the Baojun E200, an electrically powered microcar, has been sold in China.

The Baojun RS-5, the brand's fourth SUV, was presented at the Guangzhou Auto Show in November 2018.

In June 2019, the Baojun RC-6 based on the RS-5 was introduced.

In September 2019, the Van Baojun RM-5 was introduced.

Baojun presented the RS-3 SUV at the end of October 2019.

In 2020, the E300 microcar, the RS-7 van and the RC-5 sedan were introduced.

In July 2021, the microcar KiWi EV based on the E300 Plus was introduced.

Products

Current products

Former products

See also


This page was last updated at 2024-01-22 03:18 UTC. Update now. View original page.

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