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Bernard Matthews Ltd (Redirected from Bernard Matthews Farms)

Bernard Matthews Holdings Ltd. (trading as Bernard Matthews Foods Ltd)
TypePrivate limited company
Food products
FounderBernard Matthews
HeadquartersGreat Witchingham, Norfolk, England
Key people
Robert Burnett (Chief Executive Officer)
ProductsTurkey products
Revenue£341.4 million (12 months ended 1 July 2012)[1]
£5.3 million (12 months ended 1 July 2012)[1]
£2.0 million (12 months ended 1 July 2012)[1]
OwnerRanjit Singh Boparan
Number of employees
SubsidiariesBernard Matthews Limited
Bernard Matthews Oldenburg
SáGa Foods

Bernard Matthews Holdings Ltd., trading as Bernard Matthews Foods Ltd, is a British farming and food products business with its headquarters in Great Witchingham, Norfolk, England, which specialises in turkey products.

Founded by Bernard Matthews in 1950, it has 56 farms throughout Norfolk, Suffolk and Lincolnshire farming nearly 7 million turkeys each year.[2] It also has poultry production operations in Germany and Hungary. The company breeds and rears both indoor and free range turkeys on its farms, and is an integrated agricultural business.


The company was founded in 1950 by Bernard Matthews from his home with his wife, twenty turkey eggs and an incubator.[3][4]

In 1955, its headquarters were moved to its present location, Great Witchingham Hall near Norwich.[5][4] Bernard Matthews entered the Guinness Book of Records in 1960 as the biggest turkey farmer in Europe.[6][7] In 1971, the company was publicly listed.[8][9][10]

In 1980, they launched their first TV commercial featuring Turkey Breast Roast, with Matthews himself introducing the famous 'Bootiful' catchphrase in his thick Norfolk accent.[11][4] Bernard Matthews successfully fought off a take-over bid from US food giant Sara Lee in 2000.[12] The following year, the company was bought back by the Matthews family and made private again.[13][9][10]

Contract workers were convicted of animal cruelty in 2006 for playing 'baseball' with live turkeys.[14] There were further troubles in 2007, when the company's farm in Holton suffered an outbreak of the H5N1 strain of avian influenza.[15] The same year, the company's factory B plant closed, with staff moved to A plant, causing many to leave or be relocated at its parent plant up the road.

By July 2008, the company had re-branded itself from Bernard Matthews Foods to Bernard Matthews Farms, and stated that all its turkey products would be made with British turkey from its own farms.[16] The company also unveiled a plan to reposition the company comprising three key elements: refocusing on British Turkey farming and production, making products that claim to better meet the needs of consumers today, and championing British agriculture.[17][18]

In January 2010, Bernard Matthews resigned from the post of Chairman, coinciding with his 80th birthday.[19][20] In April that year, the company began a new advertising campaign, bringing back its 'Bootiful' catchphrase that had previously been used between 1980 and 2007.[21] On 25 November 2010, founder Bernard Matthews died.[20]

The business was bought out by turnaround experts, Rutland Partners in September 2013.[22][23] In September 2016, the company was sold to an investment company owned by Ranjit Singh Boparan for £87.5 million.[24]


Bernard Matthews has three main operating companies: the United Kingdom-based Bernard Matthews Limited, the Germany-based Bernard Matthews Oldenburg, and the Hungary-based SáGa Foods.[1]

Bernard Matthews Limited is based in the East of England and produces a range of fresh, cooked and frozen turkey products which it sells across the UK.[1] It employs around 2,200 staff and farms around 7 million turkeys per annum.[1] It has 56 turkey farms and two production sites located in Norfolk and Suffolk. Bernard Matthews Limited is Assured Food Standards (Red Tractor) accredited[25] and its production sites have ISO 14001 accreditation.[citation needed] Jeff Halliwell has been Managing Director of Bernard Matthews Limited since June 2009.[26]

Bernard Matthews Oldenburg is based in the north of Germany and employs around 130 staff.[1] It produces a range of fresh, cooked and frozen poultry products which it sells across Germany and northern Europe.[1]

SáGa Foods is based in northwest Hungary and employs around 800 staff.[1] It produces a range of poultry products which it sells across Central Europe.[1]


The company produces a range of cooked, fresh and frozen British turkey, including products such as oven-ready whole birds, joints, cooked re-formed meats, and meal accompaniments, which accounts for over 90% of the business. Bernard Matthews also produces chicken products which are made with meat sourced from partners in South America.

Bernard Matthews Farms produces turkey for leading UK grocery supermarket chains for use under their own retail brands, and also for businesses supplying the out-of-home foodservice market.

Under the "Golden Norfolk Turkey" brand, Bernard Matthews Farms provides a frozen turkey range including whole birds in a variety of sizes, plus crowns and joints, basted and stuffed. New products under the Farms brand introduced in 2009 included several new seasonings, and an apricot and date stuffing.[27]

Turkey Twizzlers

One of Bernard Matthews' formed-meat products, 'Turkey Twizzlers', containing 34% turkey,[28] became synonymous with cheap food for children.[29][30] They became a subject of debate in January 2005, when they were singled out for particular criticism by celebrity chef Jamie Oliver in his television series Jamie's School Dinners. The product became an emblem of the mass-produced processed food that Oliver wanted to remove from school meals. In the wake of the programme, several major catering organisations announced that they would no longer serve Turkey Twizzlers in schools.[31][32] Bernard Matthews discontinued the product in 2005. However, although the publicity increased consumption for a period,[33] Bernard Matthews' ceased the production of the product to avoid any further criticism and negative press coverage.

On 17 April 2020, it was widely reported that Bernard Matthews' would be relaunching the Turkey Twizzler brand.[34][35] The Turkey Twizzlers were reported to be back on sale in Iceland Stores UK by 20 August 2020, and September 2020 for all other major retailers in the United Kingdom.[36]

Animal welfare

On 7 September 2006, two contract workers were convicted of animal cruelty after being covertly filmed by a member of staff from Hillside Animal Sanctuary, playing 'baseball' with live turkeys. The two men were sentenced to a 200-hour community service which was later criticised as being 'derisory' by some animal welfare organisations.[14][37] Palmer's and Allan's defence lawyer, Simon Nicholls, stated that their actions were part of a 'culture' at the Norfolk plant and, describing the conditions in the unit as "appalling", said: "You can see why people move to an organic, more open type of farming."[38] In response, the company took out a newspaper advertisement condemning the animal cruelty, stating that the men concerned were sub-contractors, and that none of its employees abused livestock.[37] A spokesman stated that they were committed to the "highest standards" of animal welfare.[39]

Avian flu outbreak

Map of the zones during the outbreak.

The 2007 Bernard Matthews H5N1 outbreak was an occurrence of avian flu in England that began on 30 January 2007. The infection was caused by the H5N1 subtype of the Influenza A virus and occurred at one of Bernard Matthews' farms in Holton, Suffolk. A range of precautions were instituted including a large cull of turkeys, the imposition of segregation zones, and a disinfection programme for the plant.

It emerged in a highly critical report from Defra that there was a series of biosecurity failings at the Holton plant, some of which had been drawn to the company's attention in the past.[40]

Though the cause of the outbreak has not been determined, Bernard Matthews regularly transported turkeys and turkey products between the UK and its plant in Hungary, and the H5N1 bird flu strains found in Hungary and Britain were effectively genetically identical.[41]

Consequences of the outbreak included bans by a number of countries on the importation of poultry from Britain, a sharp fall in sales of Bernard Matthews products resulting in workers being laid off and a collapse in confidence in the brand.[42]


  1. ^ a b c d e f g h i j "Results for the 12 months ended 1 July 2012" (PDF). Bernard Matthews Farms. Retrieved 1 January 2013.[permanent dead link]
  2. ^ "Company history". Bernard Matthews. Archived from the original on 6 August 2009. Retrieved 12 October 2009.
  3. ^ Kennedy, Carol (2003). From Dynasties to Dotcoms : The Rise, Fall and Reinvention of British Business in the Past 100 Years. London: Kogan Page Ltd.
  4. ^ a b c Storey, Neil R. (1 November 2011). "Norfolk at Work: Six Notable Norfolk Businesses". The Little Book of Norfolk. History Press. ISBN 9780752494609.
  5. ^ "Company history: The 50s". Bernard Matthews.
  6. ^ "Company history: The 60s". Bernard Matthews.
  7. ^ "Bernard Matthews: Is he stuffed?". The Independent. 6 February 2007. Retrieved 25 February 2017.
  8. ^ "Company history: The 70s". Bernard Matthews.
  9. ^ a b "Subscribe to read". Retrieved 25 February 2017. Cite uses generic title
  10. ^ a b "BBC NEWS | Business | Profile: Bernard Matthews". Retrieved 25 February 2017.
  11. ^ "Company history: The 80s". Bernard Matthews.
  12. ^ "Sara Lee pulls out of Bernard Matthews bidding".
  13. ^ "Company history: The 00s". Bernard Matthews.
  14. ^ a b "Inquiry call after turkey cruelty". BBC News. 7 September 2006. Retrieved 1 January 2010.
  15. ^ Vidal, John; Lewis, Paul (5 February 2007). "Mystery deepens over cause of Suffolk bird flu outbreak". The Guardian. ISSN 0261-3077. Retrieved 25 February 2017.
  16. ^ "Norfolk turkey boss Bernard Matthews, 80, retires". BBC News. 24 January 2010. Retrieved 24 January 2010.
  17. ^ "Financial Times Article". Retrieved 26 November 2009.
  18. ^ "Financial Times Article". Retrieved 26 November 2009.
  19. ^ "Bernard Trevor Matthews from Norwich, Norfolk work as Chairman, Company Director". Archived from the original on 26 February 2017. Retrieved 25 February 2017.
  20. ^ a b "Turkey tycoon Bernard Matthews dies". BBC News. 26 November 2010. Retrieved 25 February 2017.
  21. ^ Mark Sweney (16 April 2010). "Bernard Matthews brings back 'bootiful'". The Guardian. Retrieved 23 April 2010.
  22. ^ "Subscribe to read". Retrieved 25 February 2017. Cite uses generic title
  23. ^ "Private equity owners of Bernard Matthews to sell stake – Farmers Weekly". Farmers Weekly. 1 July 2016. Retrieved 25 February 2017.
  24. ^ "2 Sisters owner confirms Bernard Matthews purchase".
  25. ^ "". Red Tractor. Retrieved 23 April 2010.
  26. ^ "The Grocer Magazine". Retrieved 26 November 2009.
  27. ^ "The Grocer. Bernard Matthews new products". Retrieved 26 November 2009.
  28. ^ "What's in a Turkey Twizzler". The Guardian. 23 March 2005. Retrieved 11 March 2018.
  29. ^ Woodward, Will (14 December 2004). "Banned in Scotland but good enough for English children". The Guardian. Retrieved 11 March 2018.
  30. ^ Tickle, Louise (13 September 2016). "Will small schools go back to the Turkey Twizzler?". The Guardian. Retrieved 11 March 2018.
  31. ^ Revill, Jo (6 March 2005). "Victory for Jamie in school meal war". The Guardian. Retrieved 11 March 2018.
  32. ^ "Turkey Twizzler sales biting back". BBC News Online. 23 March 2005. Retrieved 1 January 2010.
  33. ^ Plunkett, John (23 March 2005). "Children keep gobbling Turkey Twizzlers". The Guardian. Retrieved 11 March 2018.
  34. ^ "Turkey Twizzlers to return 15 years after chef Jamie Oliver targeted them in campaign". Sky News. Retrieved 18 August 2020.
  35. ^ Smithers, Rebecca (16 August 2020). "Jamie Oliver's worst nightmare: the return of the Turkey Twizzler". The Guardian. ISSN 0261-3077. Retrieved 18 August 2020.
  36. ^ "Bernard Matthews Website".
  37. ^ a b "Turkey firm advert condemns abuse". BBC News. 15 September 2006. Retrieved 1 January 2010.
  38. ^ "Inquiry call after turkey cruelty". BBC News. 7 September 2006. Retrieved 1 January 2010.
  39. ^ "Turkey workers played 'baseball' with birds". The Guardian. 7 September 2006. Retrieved 18 May 2015.
  40. ^ "Bernard Matthews faces prosecution for failures at bird flu plant", Philippe Naughton, Times Online, 16 February 2007
  41. ^ "Tests confirm bird flu link to Hungary", John Vidal, The Guardian, 14 February 2007
  42. ^ "Bernard Matthews loses sales", The Daily Telegraph, 14 February 2007

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