Circle 7 logo

The Circle 7 logo is an often-used television station logo in the United States. Designed in the early 1960s for the American Broadcasting Company's five owned-and-operated stations (all of which broadcast on VHF channel 7), the logo, or a version of it, is currently being used not only by several ABC stations and affiliates, but also by a number of television broadcasters around the world.

History and information

Members of WLS-TV's Eyewitness News team wearing blazers adorned with a Circle 7 patch, c. 1972.

The Circle 7 logo was created by G. Dean Smith, a San Francisco graphic designer, and was first used in 1962 by ABC as the logo for its (then) five owned-and-operated television stations: WABC-TV in New York City; KABC-TV in Los Angeles; WBKB (now WLS-TV) in Chicago; KGO-TV in San Francisco; and WXYZ-TV in Detroit. When ABC applied for television station licenses in the late 1940s, it was thought that the low-band channel frequencies (2 through 6) would be removed from use for television broadcasting, thus making these five stations broadcasting on VHF channel 7 the lowest on the television dial; those plans never came to pass. American Broadcasting-Paramount Theatres, ABC's then-corporate parent, registered the Circle 7 logo with the U.S. Patent and Trademark Office in 1962.

When WABC-TV adopted the Eyewitness News format in January 1968, all reporters and anchors were required to wear a blazer with a Circle 7 patch (a lapel pin in later years) when they appeared on the air – a marketing practice that spread to the other ABC O&Os, and eventually to other ABC affiliates. Stations commonly used the logo on microphone flags, newscaster clothing and design of sets, as well as on-air graphics for locally originated programming.

Circle Seven Animation, a short-lived (2005-2006) division of ABC parent company Disney that was working on sequels to Disney-owned Pixar films, was indirectly named after the logo, as its studios were located on Circle Seven Drive in Glendale, California, a street which was renamed for the logo when KABC-TV moved its studios there.

U.S. stations currently using the Circle 7 logo or a variant

Station Market name Affiliation and ownership
KABC-TV Los Angeles, California ABC owned-and-operated station
KATV Little Rock, Arkansas ABC affiliate owned by Sinclair Broadcast Group
KETV Omaha, Nebraska/Council Bluffs, Iowa ABC affiliate owned by Hearst Television
KGO-TV San Francisco/Oakland/San Jose, California ABC owned-and-operated station
KIRO-TV Seattle/Tacoma, Washington CBS affiliate owned by Cox Media Group
KLTV Tyler/Longview, Texas ABC affiliate owned by Gray Television
KMGH-TV Denver, Colorado ABC affiliate owned by the E. W. Scripps Company
KOAT-TV Albuquerque/Santa Fe, New Mexico ABC affiliate owned by Hearst Television
KPLC Lake Charles, Louisiana NBC affiliate owned by Gray Television
KQCD-TV Dickinson, North Dakota NBC affiliate owned by Gray Television, satellite to Bismarck, North Dakota, NBC affiliate KFYR-TV
KRCR-TV Redding/Chico, California ABC affiliate owned by Sinclair Broadcast Group
KSWO-TV Lawton, Oklahoma/Wichita Falls, Texas ABC affiliate owned by Gray Television
KTVB Boise, Idaho NBC affiliate owned by Tegna
KVIA-TV El Paso, Texas/Las Cruces, New Mexico ABC affiliate owned by News-Press & Gazette Company
KVII-TV Amarillo, Texas ABC affiliate owned by Sinclair Broadcast Group
WABC-TV New York, New York ABC owned-and-operated station
WBBJ-TV Jackson, Tennessee ABC (7.1) and CBS (7.3) affiliate owned by Bahakel Communications
WDAM-TV Laurel/Hattiesburg, Mississippi NBC (7.1) and ABC (7.2) affiliate owned by Gray Television
WHDH Boston, Massachusetts Independent station owned by Sunbeam Television
WHIO-TV Dayton, Ohio CBS affiliate owned by Cox Media Group
WJLA-TV Washington, D.C. ABC affiliate owned by Sinclair Broadcast Group
WLS-TV Chicago, Illinois ABC owned-and-operated station
WSVN Miami/Fort Lauderdale, Florida Fox affiliate owned by Sunbeam Television
WWNY-TV Carthage/Watertown, New York CBS affiliate owned by Gray Television
WWSB Sarasota/Bradenton/Venice/North Port, Florida ABC affiliate owned by Gray Television;
refers to being branded by cable channel 7 rather than actual virtual channel (station is on Channel 40)
WXYZ-TV Detroit, Michigan ABC affiliate owned by the E. W. Scripps Company, formerly an ABC owned-and-operated station
WZVN-TV Naples/Fort Myers/Cape Coral/Port Charlotte, Florida ABC affiliate owned by Montclair Communications Inc.1;
refers to being branded by cable channel 7 rather than actual virtual channel (station is on Channel 26)

1WZVN is operated through an LMA by Hearst Television.

Non-U.S. use

  • In Australia, Seven Network affiliate ATN-7 used the "Circle 7" logo from 1968 to 1969 with customized versions across the network from 1970 to 2000.
  • In Malaysia, this logo was adopted by NTV7 from 2001 until March 5, 2018.
  • In Peru, RTP (now TV Perú) adopted this logo in 1989 and used it until 1991.
  • In the Philippines, GMA (also known as DZBB-TV) used the logo from 1961 until 1974 when it was dropped due to Marcos' martial law and the handover to new owners.[citation needed] The logo stayed until the latter part of the decade.
  • In Indonesia, TV7 used the stylized Circle 7 logo from its launch in November 2001 until its relaunch as Trans7 in December 2006.
  • In Brazil, RecordTV adopted the logo in 1965 and used it until 1970.
  • In Bermuda, ABC affiliate ZFB-TV uses the Circle 7 logo, although the station refers to being branded by cable channel 7 rather than actual virtual channel (station is on Channel 19).
  • In Turkey, Kanal 7 used the Circle 7 logo since 2002, The circle in the logo is slightly oval and leg of digit 7 through the circle.

See also


This page was last updated at 2024-03-18 01:55 UTC. Update now. View original page.

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