Heart of Asia Channel

Heart of Asia Channel
Heart of Asia logo.png
"Nasa Puso Ang Saya"
CountryPhilippines
Broadcast areaPhilippines
NetworkGMA Network
HeadquartersGMA Network Center, EDSA cor. Timog Ave., Diliman, Quezon City, Philippines
Programming
Language(s)Filipino
Picture format480i (SDTV)
Ownership
OwnerGMA Network, Inc.
Sister channels
History
LaunchedJune 12, 2020; 2 years ago (2020-06-12) (test broadcast)
June 29, 2020; 2 years ago (2020-06-29) (official launch)
Links
WebsiteHeart of Asia Channel on Facebook
Availability
Terrestrial
Digital terrestrial televisionChannel 7.03 (Mega Manila, Metro Cebu, Metro Naga and Ilocos Sur)
Channel 10.03 (Metro Baguio, Dagupan City and Tacloban City)
Channel 12.03 (Batangas, Legaspi and Metro Cagayan de Oro)
Channel 13.03 (Metro Bacolod)
Channel 6.03 (Metro Iloilo)
Channel 5.03 (Metro Davao)
Channel 8.03 (General Santos)
Channel 9.03 (Zamboanga City)
GMA AffordaboxChannel 3

Heart of Asia Channel, known on-air as Heart of Asia, is a Philippine free-to-air television channel owned by GMA Network Inc. The channel was on test broadcast from June 12–28, 2020; and was officially launched on June 29, 2020. It operates daily starting at 6:00 AM and signs-off at 12:20 AM on weekdays and at 12:00 MN on weekends.

Overview

Background

The channels' name was inspired and similarized to the programming block of the same title, which airs Filipino-dubbed "Asianovelas" (a local term for dramas produced in neighboring Asian countries such as China, South Korea, Taiwan, and Thailand).

Heart of Asia Channel is airing well-loved Asian dramas that have been broadcast on its sister channels, GMA and GTV (formerly QTV/Q and GMA News TV) as well as Channel-only exclusive Asian dramas that never been aired on the above-mentioned channels, alongside local dramas that were formerly broadcast on GMA, and local and asian movies that been aired on both GMA, GTV and sister free-to-air digital channel I Heart Movies.

Plans

In 2019, GMA Network, Inc. has announced its plans to invest for its second phase its transition to digital television, including partnering with American entertainment company JungoTV and Philippine media company Solar Entertainment Corporation (SEC) to distribute content in across all its channels. In preparation of releasing a self-patented digital television box named GMA Affordabox, and as part of its 70th founding anniversary, GMA Network launched a new channel, Heart of Asia, which its plans to include in their digital channel lineup of DZBB-DTV Channel 15.

Launch

On June 7, 2020, GMA Network announced the audiences to re-scan their digital TV boxes on June 12, 2020, to receive their new channel lineup which includes GMA, GMA News TV and Heart of Asia Channel. The channel plans to air dramas shown on GMA Network's Heart of Asia and FantaSeries programming blocks, as well as GMA-produced drama programs previously aired on cable/satellite channel Fox Filipino, jointly run with Fox Networks Group, and local and Asian movies.

Heart of Asia Channel first aired on June 12, 2020, in a "Test Broadcast". It airs provisional programs while airing promotional plugs for the upcoming programs with its assigned blocks. The channel was launched on June 29 to a regular programming.

Development

In December 2020, Heart of Asia Channel launched its first Christmas station ID entitled "Punong Puno ng Puso Ang Pasko" sung by Anthony Rosaldo and Hannah Precillas. The two also performed the "Heart of Summer" as its first Summer station ID, launched in March 2021. In May 2021, the Heart of Asia Channel launched its official Twitter and Facebook pages on social media platforms.

On June 12, 2021, the channel celebrate its first anniversary with a new branding and on-air graphics, and reintroduced a new slogan "Heart of Asia, ang Nasa Puso ng Bawat Pilipino." A movie block "Asian CineMix" was also added on June 7, interim replaced by "ATINovelas" block (which took a short hiatus). On July 5, 2021, the "ATINovelas" block returned with Temptation of Wife on weeknight primetime slot and continued episodes on weekends, but later two times a day on weekday time slot. On July 25, "Asian CineMix" movie block were moved to Sunday timeslot replacing "Screams on Screen" due to the return of "ATINovelas" block in full weekday timeslot.

On December 17, 2021, the channel launched its second Christmas station ID "Love Wins Ngayong Pasko" by Anthony Rosaldo and Hannah Precillas. On January 10, 2022, the channel stopped airing simulcasts of "GMA Telebabad" primetime programs, reverting to its normal program schedule for the first time in ten months. On March 14, 2022, the channel aired its first exclusive Asian drama offering with the premiere telecast of Princess Weiyoung. On April 2, 2022, the channel launched an additional programming block called "Heart of the World", airing Saturday mornings and Sunday afternoons.

On June 27, 2022, Heart of Asia Channel celebrate on its 2nd anniversary and changed its new graphics and bumpers and rebranding its slogan "Nasa Puso Ang Saya". The jingle was released on July 25, performed by the same artists.

Programming

Heart of Asia programs are divided into various programming blocks:

Current

  • K-Feels (shortened term for Korean Feels) – the channel's flagship programming block featuring Korean dramas previously aired on GMA Network's "Heart of Asia" programming block and GTV.
  • Absolutely Asian (formerly known as Asian Invasion) – a programming block consisting of selected previously aired Asian dramas from GMA Network's "FantaSeries" block and "Heart of Asia" block, excluding Korean dramas.
  • ATINovelas (a portmanteau of Filipino word 'atin' ("our own") and the word "novelas") – a programming block consisting of previously aired Filipino dramas from GMA Network (including local dramas from the "Afternoon Prime" (formerly "Dramarama sa Hapon" and "Haponalo"), "Telebabad", "Sabado Star Power", and "Sunday Grandé" (formerly "Linggo Bingo") programming blocks) and the now-defunct cable channel Fox Filipino.
  • Asian CineMix - a movie block consisting of mixed Asian films, every Sunday at 8:00pm.
  • Strictly Pinoy – a movie block consisting of Filipino films produced and/or co-produced by GMA Films (now GMA Pictures), Viva Films, Regal Entertainment, and other movie productions. It airs every Saturday at 6:00pm.
  • Action Flicks – a movie block that airs action-themed Asian films, every Saturday at 8:00pm.
  • Feel na Films – a movie block that airs romance-themed and drama-themed Asian films, every Sunday at 6:00pm.
  • Heart of the World - a programming block consisting of telenovelas "all over the world." It airs every Saturdays at 10:00am and Sundays at 1:00pm.

Former

  • Screams on Screen – a movie block that aired horror-themed and mystery-themed Asian films, every Sunday at 8:00pm. The block has been absorbed and replaced by "Asian CineMix" block, due to the return of "ATINovelas" block in weekday time slot.

Ratings

According to GMA Network's CEO and Chairman Felipe L. Gozon, the Heart of Asia channel ranked fifth in the ratings scoreboard, garnering a 4.9% audience share during the first quarter of 2021.

See also


This page was last updated at 2022-11-04 01:15 UTC. Update now. View original page.

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