I'm a Mormon

I'm a Mormon was an advertising and outreach campaign by The Church of Jesus Christ of Latter-day Saints from 2010[1] to 2018[citation needed] that aimed to combat stereotypes and misconceptions about the church by featuring short profiles from church members (also known as Mormons). Short video clips began airing on American television beginning January 2011, expanding by October to a television, bus and billboard campaign in 12 US cities and Brisbane, Australia.[2][3][4][5] The executive director of the campaign was Stephen B. Allen.[2] In 2013 the campaign was extended to Ireland and the UK with ads on double-decker buses and the internet,[6] said to be in response to the opening of the musical The Book of Mormon in London.[7] In Melbourne during the 2017 run, the Church advertised at Southern Cross railway station and elsewhere in the city, as well as on television.[8]

The campaign emphasized facts about LDS Church membership through cultural and racial diversity of individuals profiled, representing (in 2011) more than a million claimed LDS members in Mexico and Brazil each, and nearly as many in Asia.[2] The campaign has been subject of scholarly articles concerning its relationship with Mormonism and women.[9]

The campaign did not air in Iowa, South Carolina or Florida during the 2011 Republican presidential primary season to avoid causing controversy around LDS candidates Mitt Romney and Jon Huntsman.[2]

Notable people

The following people have appeared as spokespeople in the campaign.

Further reading

  • Rollo Romig (January 20, 2012), ""Julie Through the Glass": The Rise and Fall of the Mormon TV Commercial", The New Yorker
  • "Why are we meeting the Mormons?", The Conversation, Melbourne, Victoria, November 5, 2014

References

  1. ^ https://newsroom.churchofjesuschrist.org/article/-i-m-a-mormon-campaign
  2. ^ a b c d e f Eric Marrapodi (November 2, 2011), With 'I'm a Mormon' campaign, church counters lily-white image, CNN
  3. ^ Keith Coffman (October 2, 2011), Latter-day Saints launch "I'm a Mormon" ad campaign, Reuters
  4. ^ "I'm a Mormon" campaign expands in U.S., Australia, Salt Lake City: KSL-TV, October 7, 2011
  5. ^ Katherine Feeney (November 22, 2011), "Mormons come knocking loudest in Brisbane", Brisbane Times, [T]he southeast Queensland campaign, set to run on television, billboards and online until the New Year, stood as a national test case...
  6. ^ Lindsay Maxfield (April 10, 2013), LDS Church launches 'I'm a Mormon' campaign in UK, Ireland, Salt Lake City: KSL-TV
  7. ^ "'I am a Mormon' campaign launches in London, in response to play's debut", The World, Minneapolis: Public Radio International, April 29, 2013
  8. ^ a b c "The Book of Mormon: An Opportunity to Set the Record Straight". www.abc.net.au. 2017-01-24. Retrieved 2017-05-22.
  9. ^ Chen, Chiung Hwang (20 Feb 2014), "Diverse Yet Hegemonic: Expressions of Motherhood in "I'm a Mormon" Ads", Journal of Media and Religion, Taylor & Francis: 31–47, doi:10.1080/15348423.2014.871973
  10. ^ a b c d e f g h i j k l m n o p Trent Toone (October 31, 2012), "23 interesting Latter-day Saints who have profiles on Mormon.org", Deseret News, Salt Lake City
  11. ^ Brian Passey (May 1, 2014), "Neon Trees shine on their best album yet", The Desert Sun, Palm Springs, California
  12. ^ Space Religion: Mormonism and the Final Frontier – Former NASA administrator James C. Fletcher played a crucial role in the first three decades of human space exploration. To what extent did his Mormon faith fuel his enthusiasm?, Seeker, May 10, 2011
  13. ^ Haglund, David (October 17, 2011), "Brow Beat: Slates Culture Blog", Slate, I'm a Father, a Husband, and a Rock Star. And I'm a Mormon.
  14. ^ Goodstein, Laurie (2011-11-18). "Mormon Ad Campaign Seeks to Improve Perceptions". The New York Times. Retrieved 2017-08-25.
  15. ^ Michael Deeds (May 16, 2015), "Lindsey Stirling is a dancing, violin-shredding Mormon sensation", Idaho Statesman, Boise, Idaho

External links


This page was last updated at 2019-11-13 07:18 UTC. Update now. View original page.

All our content comes from Wikipedia and under the Creative Commons Attribution-ShareAlike License.


Top

If mathematical, chemical, physical and other formulas are not displayed correctly on this page, please useFirefox or Safari