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Kevin Samuels

Kevin Samuels
Kevin Samuels, 2019.png
Samuels in 2019
Kevin Roshon Samuels

(1965-03-13)March 13, 1965
DiedMay 5, 2022(2022-05-05) (aged 57)
  • Internet personality
  • image consultant

Kevin Roshon Samuels (March 13, 1965 – May 5, 2022) was an American internet personality and image consultant. He rose to popularity in 2020 and was considered a polarizing figure based on his YouTube and Instagram live streams discussing modern society and relationships.

Early life and education

Kevin Samuels was born on March 13, 1965, in Oklahoma City. He attended Millwood High School, and studied chemical engineering at the University of Oklahoma, but was not able to graduate due to suffering from cancer at age 21.


Samuels worked in the marketing industry before beginning an image-consulting firm in 2013. He accumulated several million followers, ranging from YouTube and Instagram and several other online platforms. The New York Times wrote he built an image as a "plain-spoken, hypermasculine authority" who advocated for "strict gender roles" in which men assumed predominance. He had 1.4 million subscribers on Youtube and 1.2 million followers on Instagram and was gaining traction within mainstream Hip-Hop culture, with figures like Nicki Minaj, Future, Brittany Renner, and reality TV star Tommie Lee being guests on his program. His own guests such as Nicki Minaj in February 2022, showed support for his work. Marlon Wayans and Tamar Braxton did as well.

Samuels' comments on black women were controversial and as an image consultant critiqued women's appearances based on dress size and men's appearances. He often stressed a belief that Black women had unrealistically high standards about the types of men they should be dating, while also being vocally critical of men who are poor or overweight. In addition, he strongly criticized Black women and men who fail to meet traditional values. Samuels' critics decried him as being actively misogynoir, and a part of the Black manosphere, whereas his supporters defended him as an advocate for "traditional values".

In February 2022, Samuels filmed a music video in which he acted a dating advice session scene with rapper Future for the single "Worst Day".

Personal life and death

Samuels was married and divorced twice. He had a daughter.

On May 5, 2022, Samuels was found unresponsive in his Atlanta apartment after a woman that had stayed with him the night prior called 911, telling the operator Samuels was complaining of chest pains and that he had collapsed. Samuels was rushed to a hospital, where he later died. He was 57.

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