List of U.S. presidential campaign slogans

1840–1896

1840

1844

1848

1852

1856

  • "Free Soil, Free Labor, Free Speech, Free Men, Fremont" – 1856 U.S. presidential campaign slogan of John Fremont
  • "Fremont and freedom" – John Fremont
  • "We'll Buck 'em in '56" – James Buchanan, playing on "Old Buck", the nickname associated with his last name. (Also "We Po'ked 'em in '44, we Pierced 'em in '52, and we'll Buck 'em in '56". See Franklin Pierce, 1852.)

1860

  • "Vote yourself a farm and horses" – Abraham Lincoln, referring to Republican support for a law granting homesteads on the American frontier areas of the West.
  • "Honest old Abe" – Abraham Lincoln
  • "The Union must and shall be preserved!" – Abraham Lincoln
  • "Protection to American industry" – Abraham Lincoln
  • "True to the Union and the Constitution to the last." – Stephen A. Douglas
  • "The champion of popular sovereignty." – Stephen A. Douglas
  • "The Union now and forever" – Stephen A. Douglas
  • The Union and the Constitution" – John Bell (Also "John Bell and the Constitution", and "The Union, the Constitution, and the enforcement of the laws.")

1864

  • "Don't change horses midstream" – Abraham Lincoln
  • "Union, liberty, peace" – Abraham Lincoln
  • "For Union and Constitution" – Abraham Lincoln (Also "The Union and the Constitution")
  • "An honorable, permanent and happy peace." – George B. McClellan

1868

  • "Let Us Have Peace" – 1868 presidential campaign slogan of Ulysses S. Grant
  • "Vote as You Shot" – 1868 presidential campaign slogan of Ulysses S. Grant
  • "Peace, Union, and constitutional government." – Horatio Seymour

1872

  • "Grant Us Another Term" – Ulysses S. Grant
  • "Turn the Rascals Out" – 1872 Horace Greeley slogan against Grantism.
  • "Universal amnesty, impartial suffrage" – Greeley slogan showing support for reconciling with former members of the Confederacy.

1876

  • "Tilden and Reform" – Samuel Tilden
  • "Honest Sam Tilden" – Samuel Tilden
  • "Tilden or Blood!" – 1877 slogan of Tilden supporters during conflict that led to the Compromise of 1877
  • "Hayes the true and Wheeler too" – Slogan and campaign song title for Rutherford B. Hayes and William A. Wheeler, with song adapted from 1840s "Tippecanoe and Tyler too".
  • "The boys in blue vote for Hayes and Wheeler" – Hayes’ appeal to fellow Union Army veterans.

1884

  • "Rum, Romanism and Rebellion" – Republican attack because of supposed Democratic support for consuming alcoholic beverages, Catholic immigrants, and the Confederacy.
  • "Ma, Ma, where's my Pa?" – Used by James G. Blaine supporters against Grover Cleveland. The slogan referred to the allegation that Cleveland had fathered an illegitimate child. When Cleveland was elected, his supporters added "Gone to the White House, Ha, Ha, Ha!"
  • "Burn this letter!" – Cleveland supporters' attack on Blaine's supposed corruption, quoting a line from Blaine correspondence that became public.
  • "Tell the Truth!" – Cleveland's advice to his supporters after the allegations of his illegitimate child came to light.
  • "Blaine, Blaine, James G. Blaine! The continental liar from the state of Maine!" – Cleveland campaign attack on Blaine's alleged corruption in office.

1888

  • "Rejuvenated Republicanism" – Benjamin Harrison
  • "Grandfather's hat fits Ben!" – Benjamin Harrison, referring to his grandfather, William Henry Harrison
  • "Tippecanoe and Morton too" – Slogan and campaign song title for Benjamin Harrison and Levi P. Morton, with song adapted from 1840s "Tippecanoe and Tyler too".
  • "Unnecessary taxation oppresses industry." – Grover Cleveland
  • "Reduce the tariff on necessaries of life." – Grover Cleveland

1892

  • "Our choice: Cleve and Steve." – Grover Cleveland and Adlai Stevenson
  • "Tariff Reform" – Grover Cleveland
  • "No Force Bill." – Grover Cleveland (To which southern Democrats appended "No Negro Domination!")
  • "Harrison and Protection." – Benjamin Harrison
  • "Protection-Reciprocity-Honest Money." – Benjamin Harrison

1896

1900–1996

1900

  • "Four more years of the full dinner pail" – William McKinley
  • "Let Well Enough Alone" – William McKinley

1904

1908

1912

1916

  • "America First and America Efficient" – Charles Evans Hughes
  • "He has kept us out of war." – Woodrow Wilson 1916 U.S. presidential campaign slogan
  • "He proved the pen mightier than the sword." – Woodrow Wilson 1916 U.S. presidential campaign slogan
  • "War in the East, Peace in the West, Thank God for Woodrow Wilson." – Woodrow Wilson 1916 U.S. presidential campaign slogan
  • "War in Europe – Peace in America – God Bless Wilson" – Woodrow Wilson 1916 U.S. presidential campaign slogan

1920

1924

1928

  • "Who but Hoover?" – 1928 U.S. presidential campaign slogan of Herbert Hoover.
  • "A chicken in every pot and a car in every garage" – Commonly cited version of a claim asserted in a Republican Party flier on behalf of the 1928 U.S. presidential campaign of Herbert Hoover.
  • "Honest. Able. Fearless." – Al Smith
  • "All for 'Al' and 'Al' for All." – Al Smith
  • "Make your wet dreams come true." – Al Smith, referring to his stand in favor of repealing Prohibition.

1932

  • "Happy Days Are Here Again" – 1932 slogan by Democratic presidential candidate Franklin D. Roosevelt.
  • "We are turning the corner" – 1932 campaign slogan in the depths of the Great Depression by Republican president Herbert Hoover.

1936

  • "Defeat the New Deal and Its Reckless Spending" – 1936 U.S. presidential campaign slogan of Alfred M. Landon
  • "Let's Get Another Deck" – 1936 U.S. presidential campaign slogan of Alfred M. Landon, using a card game metaphor to answer the "new deal" cards metaphor of Franklin D. Roosevelt
  • "Let's Make It a Landon-Slide" – 1936 U.S. presidential campaign slogan of Alfred M. Landon
  • "Life, Liberty, and Landon" – 1936 U.S. presidential campaign slogan of Alfred M. Landon
  • "Remember Hoover!" – 1936 U.S. presidential campaign slogan of Franklin D. Roosevelt
  • "Forward with Roosevelt" – Franklin Roosevelt

1940

  • "Better A Third Termer than a Third Rater" – 1940 U.S. presidential campaign slogan of Franklin D. Roosevelt
  • "I Want Roosevelt Again!" – Franklin D. Roosevelt
  • "Willkie for the Millionaires, Roosevelt for the Millions" – Franklin D. Roosevelt
  • "Carry on with Roosevelt" – Franklin D. Roosevelt
  • "No Third Term" – 1940 U.S. presidential campaign slogan of Wendell L. Willkie
  • "No Fourth Term Either" – Wendell Willkie
  • "Roosevelt for Ex-President" – 1940 U.S. presidential campaign slogan of Wendell Willkie
  • "There's No Indispensable Man" – 1940 U.S. presidential campaign slogan of Wendell L. Willkie
  • "We Want Willkie" – 1940 U.S. presidential campaign slogan of Wendell L. Willkie
  • "Win with Willkie" – 1940 U.S. presidential campaign slogan of Wendell L. Willkie

1944

  • "Don't swap horses in midstream" – 1944 campaign slogan of Franklin Roosevelt. The slogan was also used by Abraham Lincoln in the 1864 election.
  • "We are going to win this war and the peace that follows" – 1944 campaign slogan in the midst of World War II by Democratic president Franklin D. Roosevelt
  • "Dewey or don't we" – Thomas E. Dewey
  • "Win the war quicker with Dewey and Bricker" - 1944 campaign slogan during World War II in support of Thomas E. Dewey and his vice presidential nominee, John W. Bricker

1948

1952

1956

  • "I still like Ike" – 1956 U.S presidential campaign slogan of Dwight D. Eisenhower
  • "Peace and Prosperity" – 1956 U.S. presidential campaign slogan of Dwight D. Eisenhower
  • "Adlai and Estes – The Bestest" – Adlai Stevenson and Estes Kefauver
  • "The Winning Team" – Adlai Stevenson and Estes Kefauver

1960

  • "A time for greatness 1960" – U.S. presidential campaign theme of John F. Kennedy (Kennedy also used "We Can Do Better" and "Leadership for the 60s").
  • "Peace, Experience, Prosperity" – Richard Nixon's slogan showing his expertise over Kennedy.
  • "Experience Counts" - Richard Nixon slogan boasting the experience of the Nixon Lodge ticket.
  • "Kennedy, Kennedy, Kennedy" – Catchy jingle extolling Kennedy’s virtues.

1964

  • "All the way with LBJ" – 1964 U.S. presidential campaign slogan of Lyndon B. Johnson
  • "In Your Heart, You Know He's Right" – 1964 U.S. presidential campaign slogan of Barry Goldwater
  • "In Your Guts, You Know He's Nuts" – 1964 U.S. presidential campaign slogan of Lyndon B. Johnson supporters, answering Goldwater's slogan
  • "The Stakes Are Too High For You To Stay Home" - 1964 U.S. campaign slogan of Lyndon B. Johnson, as seen in The Daisy Ad

1968

  • "Some People Talk Change, Others Cause It" – Hubert Humphrey, 1968
  • "This time, vote like your whole world depended on it" – 1968 slogan of Richard Nixon
  • "To Begin Anew..." – Eugene McCarthy, 1968
  • "Nixon's the One" – Richard M. Nixon, 1968

1972

  • "Nixon Now" – Richard M. Nixon, 1972 (also, "Nixon Now, More than Ever")
  • "Come home, America" – George McGovern, 1972
  • "Acid, Amnesty, and Abortion for All" – 1972 anti-Democratic Party slogan, from a statement made to reporter Bob Novak by Missouri Senator Thomas F. Eagleton (as related in Novak's 2007 memoir, Prince of Darkness)
  • "Dick Nixon Before He Dicks You" – Popular anti-Nixon slogan, 1972
  • "They can't lick our Dick" – Popular campaign slogan for Nixon supporters
  • "Don't change Dicks in the midst of a screw, vote for Nixon in '72" – Popular campaign slogan for Nixon supporters
  • "Unbought and Unbossed" – official campaign slogan for Shirley Chisholm

1976

  • "He's making us proud again" – Gerald Ford
  • "Not Just Peanuts" – Jimmy Carter
  • "A Leader, for a Change" (also "Leaders, for a Change") – Jimmy Carter
  • "Why not the Best?" – Jimmy Carter
  • "Peaches And Cream" – Jimmy Carter (from Georgia) and running mate Walter Mondale (from Minnesota)

1980

1984

  • "It's Morning Again in America" – Ronald Reagan
  • "For New Leadership" (also "America Needs New Leadership") – Walter Mondale
  • "Where's the beef?" – Walter Mondale. An advertising slogan used by the restaurant chain Wendy's to imply that its competitors served sandwiches with relatively small contents of beef. Used by Mondale to imply that the program policies of rival candidate Gary Hart lacked actual substance.

1988

1992

  • "For People, for a Change" – 1992 U.S. presidential campaign slogan of Bill Clinton
  • "It's Time to Change America" – a theme of the 1992 U.S. presidential campaign of Bill Clinton
  • "Putting People First" – 1992 U.S. presidential campaign slogan of Bill Clinton
  • "It's the economy, stupid" – originally intended for an internal audience, it became the de facto slogan for the Bill Clinton campaign
  • "Stand by the President" – George H. W. Bush
  • "A Proud Tradition" – George H. W. Bush
  • "Don't Change the Team in the Middle of the Stream" – George H. W. Bush and Dan Quayle
  • "America First" – Pat Buchanan
  • "Down with King George" – Pat Buchanan, in reference to Bush
  • "Send Bush a Message" – Pat Buchanan
  • "Conservative of the Heart" – Pat Buchanan
  • "A Voice for the Voiceless" – Pat Buchanan
  • "Ross for Boss" – Ross Perot
  • "I'm Ross, and you're the Boss!" – Ross Perot
  • "Leadership for a Change" – Ross Perot

1996

  • "Building a bridge to the twenty-first century" – Bill Clinton
  • "Bob Dole. A Better Man. For a Better America." or "The Better Man for a Better America" – Bob Dole
  • "Go Pat Go" – Pat Buchanan

2000–present

2000

2004

Republican Party candidates

Democratic Party candidates

Libertarian Party candidates

2008

Democratic Party candidates

  • "Yes We Can" – Barack Obama campaign chant, 2008
  • "We are the ones we've been waiting for." – 2008 U.S. presidential campaign rallying cry of Barack Obama during the Democratic convention in Denver.
  • "Change We Can Believe In." – 2008 US presidential campaign slogan of Barack Obama
  • "Change We Need." and "Change." – 2008 U.S. presidential campaign slogan of Barack Obama during the general election.
  • "Fired up! Ready to go!" – Barack Obama campaign chant, 2008
  • "Hope" – 2008 U.S. presidential campaign slogan of Barack Obama during the general election.
  • "Ready for change, ready to lead" – Hillary Clinton campaign slogan, also "Big Challenges, Real Solutions: Time to Pick a President," "In to Win," "Working for Change, Working for You," and "The strength and experience to make change happen."

Republican Party candidates

  • "Country First" – 2008 U.S. presidential campaign slogan of John McCain
  • "Reform, prosperity and peace" – 2008 U.S. presidential motto of John McCain.[failed verification]

Independent candidates

Libertarian Party candidates

2012

Democratic Party candidates

  • "Forward" – 2012 U.S. presidential slogan of Barack Obama.
  • "Middle Class First" - 2012 U.S. presidential slogan of Barack Obama.

Republican Party candidates

Libertarian Party candidates

  • "The People's President" – Gary Johnson campaign slogan
  • "Live Free" – Gary Johnson campaign slogan

Green Party candidates

Constitution Party candidates

2016

Republican Party candidates

Democratic Party candidates

Libertarian Party candidates

Green Party candidates

Independents

  • "It's never too late to do the right thing" – used by Evan McMullin

2020

Democratic Party candidates

Republican Party candidates

  • "Keep America Great" – used by Donald Trump's campaign
  • "Make America Great Again Again" – used by Trump's campaign
  • "Promises Made, Promises Kept" – used by Trump's campaign
  • "Buy American, Hire American" – used by Trump's campaign
  • "Make Our Farmers Great Again" – used by Trump's campaign
  • "Build the Wall and Crime Will Fall" – used by Trump's campaign
  • "Jobs, Not Mobs" – used by Trump's campaign
  • "Leadership America Deserves"  – used by Bill Weld's campaign

Libertarian Party candidates

  • "Real change for real people" – used by Jo Jorgensen's campaign.
  • "She's With Us" – used by Jo Jorgensen's campaign.
  • "Don't Vote McAfee" – used by John McAfee's campaign
  • "Advance Liberty" – used by Arvin Vohra's campaign
  • "Lincoln for Liberty"  – used by Lincoln Chafee's campaign.

Green Party candidates

  • "For Our Future" – used by Howie Hawkins' campaign
  • "For an Ecosocialist Green New Deal" – used by Howie Hawkins' campaign

Constitution Party candidates

See also


This page was last updated at 2022-09-20 04:31 UTC. Update now. View original page.

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