Latto
Latto | |
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Background information | |
Birth name | Alyssa Michelle Stephens |
Also known as |
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Born | Columbus, Ohio, U.S. | December 22, 1998
Origin | Atlanta, Georgia, U.S. |
Genres | |
Occupation(s) |
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Years active | 2016–present |
Labels |
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Website | biglatto |
Alyssa Michelle Stephens (born December 22, 1998), known professionally as Latto or Big Latto (formerly known as Mulatto), is an American rapper. She first appeared on Jermaine Dupri's reality television series The Rap Game in 2016, where she was known as Miss Mulatto and won the show's first season, but she rejected the record deal offered as a result of winning the show.
Latto rose to prominence after releasing her 2019 single "Bitch from da Souf", which became her first entry on the Billboard Hot 100. The single preceded her debut studio album Queen of da Souf (2020), which peaked at number forty-four on the Billboard 200 and spawned the platinum certified song "Muwop" (featuring Gucci Mane). In 2021, she was named as MTV's "Global Push Artist of the Month".
Following a name change to Latto, her mainstream breakthrough came following the release of her 2021 single "Big Energy", which reached number three on the Billboard Hot 100 and was certified triple platinum. Her second album 777 (2022), peaked at number 15 on the Billboard 200 and she was named as Variety's "Breakthrough Artist" of 2022. In 2023, she achieved her first number-one hit on the Hot 100 as well as on the Billboard Global 200 with her feature on BTS member Jungkook's single "Seven".
Latto received nominations for Best New Hip Hop Artist at the 2020 BET Hip Hop Awards and Top Rap Female Artist at the 2022 Billboard Music Awards. She was a part of the XXL Freshman Class in 2020, and won the BET Award for Best New Artist in 2022. Latto received nominations for Best New Artist, Video For Good, and Best Hip Hop at the 2022 MTV Video Music Awards. "Big Energy" won Song of the Year, and 777 was nominated for Hip Hop Album of the Year at the 2022 BET Hip Hop Awards. She was nominated for Best New Artist at the 2023 Grammy Awards.
Early life
Alyssa Michelle Stephens was born in Columbus, Ohio, on December 22, 1998, to Misti Pitts and Shayne Stephens. She attended Lovejoy High School in Clayton County, Georgia. She credits Clayton County as the place that gave her street credibility. Her mother is white and her biological father is African American. Stephens was bullied in school for being "light-skinned" which inspired her to later adopt the stage name Miss Mulatto when she began her rapping career, after the "mulatto" racial classification. At the age of ten, Stephens decided to become a rapper and began writing her own rap songs. Prior to doing music, she participated in drag racing.
Career
2016–2018: Career beginnings and The Rap Game
In 2016, Stephens became a contestant on the Lifetime reality series The Rap Game, produced by Jermaine Dupri and Queen Latifah. The boot camp-style series followed young aspiring rappers in a competition against one another over a span of eight weeks. Latto, under the stage name "Miss Mulatto" at the time, was the overall winner of the competition. She was offered a recording contract from Dupri with So So Def Records but ultimately turned down the deal claiming it was not enough money, opting to be an independent artist.
Stephens' second mixtape, Latto Let 'Em Know, was released in April 2017. The tape featured artists like Molly Brazy, Lil Key, Crucial, and Silentó. The single "Response Diss" is a diss song directed toward Young Lyric, a fellow competitor from The Rap Game. The ongoing feud between the two resulted in diss tracks from both parties with insults about drug use, homosexuality, and past experiences from the show.
2019–2020: Breakthrough and Queen of Da Souf
In January 2019, Latto released the song "Bitch from da Souf". In May 2019, she was invited to perform at the Rolling Loud, an annual hip hop festival, located in Miami, Florida. In June 2019, she released her second extended play, titled Big Latto, which was preceded by "Bitch from da Souf". The single became her breakout hit, peaking at number 95 on the Billboard Hot 100 chart, and was certified gold by the Recording Industry Association of America (RIAA) in the United States. The song later received a remix, featuring rappers Saweetie and Trina, which was later included on Mulatto's third EP, Hit the Latto, which was released on December 12.
In March 2020, it was officially announced that Latto had signed with RCA Records. On April 23, Latto released the promotional single, "No Hook". On May 21, she released the second promotional single, "He Say She Say". In July 2020, Latto recreated some of rapper Gucci Mane's album covers, starting with 2009's The State vs. Radric Davis, to which Gucci reacted positively. Latto then revealed the release of her single "Muwop", featuring Gucci Mane, which was released on July 30. The song samples Gucci's 2007's single, "Freaky Gurl". Latto made a cameo appearance in American rapper Cardi B's music video for her single "WAP", which was released on August 7, 2020. On the same day, Latto was featured on NLE Choppa's single "Make Em Say", taken from his debut studio album, Top Shotta. On August 11, Latto was included on XXL's 2020 Freshman Class.
On August 12, Latto announced the release of her debut project through RCA, titled Queen of da Souf; it was released on August 21, 2020. The project was preceded by two singles, which were the remix to "Bitch from da Souf" and "Muwop" featuring Gucci Mane; as well as the promotional singles "No Hook" and "He Say She Say". The album peaked at number 44 on the US Billboard 200.
On September 4, Latto was featured on the remix of the Chloe x Halle song "Do It", alongside Doja Cat and City Girls. The same day, Latto was also featured on G-Eazy's single, "Down". Music videos for the third and fourth singles from Queen of da Souf, "On God" and "In n Out" featuring City Girls, were released in September and October 2020, respectively. On September 29, it was announced that she had been nominated for Best New Hip Hop Artist at the 2020 BET Hip Hop Awards, where she was also a performer. On December 11, Mulatto released the extended version of Queen of da Souf, which included five new songs and spawned the single "Sex Lies", featuring American rapper Lil Baby.
2021–present: Name change and 777
In January 2021, it was announced that Latto would be changing her stage name from "Mulatto" following the controversy of the term being deemed as colorist.
In February 2021, it was announced that Latto would be named MTV's Global Push Artist of the month. In March 2021, she became the first female rapper from Atlanta to have a solo record be certified gold and platinum with "Bitch from da Souf" (2019) and "Muwop" (2020).
In May 2021, she confirmed in various interviews that she had officially settled on a new stage name, following scrutiny for the racially charged nature of her name. On May 18, it was reported that on streaming platforms, Mulatto's name had been changed to simply Latto, a change first reflected on her guest appearance on Toosii's album Thank You for Believing, where she was credited as Latto. She released a new single titled "The Biggest", to go with the announcement of her new name.
On September 24, Latto released the lead single from her then-upcoming second studio album, "Big Energy". The song became Latto's highest charting song on the Billboard Hot 100 peaking at number three. American singer Mariah Carey appeared on the official remix, which was released in March 2022. A followup single, "Soufside", was released on November 5. On March 9, 2022, Latto announced that the song "Wheelie" would be released on March 11, and confirmed it would feature fellow Atlanta rapper 21 Savage. All three songs were included on Latto's second studio album, 777, which was released on March 25. On July 15, she released the song "Pussy". Latto was featured on Chloe Bailey's single "For the Night".
In February 2023, Latto was nominated for Best New Artist at the Grammy Awards. She released the single "Lottery" on February 17. In July, Latto appeared as a featured artist on South Korean singer Jungkook's debut solo single "Seven". It debuted at number 1 on the Billboard Hot 100, becoming her first song to reach the top spot of that chart. She was included in Forbes 30 Under 30 list for 2024 music.
On Oct. 12, 2023, Latto released "Did Somebody Say," a rap-opera collaboration with singer Christina Aguilera.
Philanthropy
In 2021, Latto founded the Win Some Give Some Foundation to “empower at-risk young women by providing them resources and support to achieve a lifetime of success.”
Personal life
In 2017, Latto opened her own store, Pittstop Clothing, in Jonesboro, Georgia.
In May 2019, Latto was arrested for theft when she was mistaken for another woman. She released a track, "Fuck Rice Street", attesting to her innocence and anger toward the police.
Filmography
Year | Title | Role | Notes |
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2016 | The Rap Game | Herself | Winner; credited as "Miss Mulatto" |
2019 | Love & Hip Hop: Miami | Episode: "Take It to the House"; credited as "Miss Mulatto" | |
2020 | Queen of Stylez | Episode: "Can Tokyo Save The Day With This Look?" | |
2021 | Wild 'n Out | Season 16, Episode 2 |
Discography
- Queen of da Souf (2020)
- 777 (2022)
Awards and nominations
Award | Year | Nominee | Category | Result | Ref. |
---|---|---|---|---|---|
American Music Awards | 2022 | Herself | New Artist of the Year | Nominated | |
Favorite Female Hip Hop Artist | Nominated | ||||
"Big Energy" | Favorite Rap/Hip Hop Song | Nominated | |||
Asian Pop Music Awards | 2023 | "Seven" (with Jungkook) | Best Collaboration (Overseas) | Pending | |
Best Music Video (Overseas) | Pending | ||||
BET Awards | 2022 | Herself | Best Female Hip Hop Artist | Nominated | |
Best New Artist | Won | ||||
2023 | "Big Energy (Remix)" (with Mariah Carey and DJ Khaled) | Best Collaboration | Nominated | ||
Herself | Best Female Hip Hop Artist | Won | |||
BET Hip Hop Awards | 2020 | Best New Hip Hop Artist | Nominated | ||
2022 | "Big Energy" | Song of the Year | Won | ||
777 | Album of the Year | Nominated | |||
"Pussy" | Impact Track | Nominated | |||
2023 | "Put It on da Floor Again" (featuring Cardi B) | Song of the Year | Nominated | ||
Best Collaboration | Nominated | ||||
Billboard Music Awards | 2022 | Herself | Top Rap Female Artist | Nominated | |
2023 | "Seven" (with Jungkook) | Top Global K-pop Song | Won | ||
Billboard Women in Music | 2023 | Herself | Powerhouse Award | Won | |
Circle Chart Music Awards | 2024 | "Seven" (with Jungkook) | Artist of the Year – Digital | Pending | |
Artist of the Year – Global Streaming | Pending | ||||
Artist of the Year – Streaming Unique Listeners | Pending | ||||
The Fact Music Awards | 2023 | Best Music – Fall | Nominated | ||
Give Her Flowhers Awards | 2022 | Herself | Big Femme Energy Award | Won | |
Golden Disc Awards | 2024 | "Seven" (with Jungkook) | Best Digital Song | Pending | |
Grammy Awards | 2023 | Herself | Best New Artist | Nominated | |
"Big Energy (Live)" | Best Melodic Rap Performance | Nominated | |||
iHeartRadio Music Awards | 2023 | "Big Energy" | Song of the Year | Nominated | |
TikTok Bop of the Year | Nominated | ||||
Favorite Use of a Sample | Nominated | ||||
Herself | Best New Hip Hop Artist | Won | |||
iHeartRadio Titanium Award | 2023 | "Big Energy" | 1 Billion Total Audience Spins on iHeartRadio Stations | Won | |
MAMA Awards | 2023 | "Seven" (with Jungkook) | Best Collaboration | Won | |
Best Dance Performance Male Solo | Won | ||||
Best Music Video | Nominated | ||||
Song of the Year | Nominated | ||||
Melon Music Awards | 2023 | Millions Top 10 | Won | ||
MTV Europe Music Awards | 2021 | Herself | Best Push Act | Nominated | |
2022 | "Pussy" | Video for Good | Nominated | ||
2023 | "Seven" (with Jungkook) | Best Song | Won | ||
MTV Video Music Awards | 2021 | "Sex Lies" | Push Performance of the Year | Nominated | |
2022 | Herself | Best New Artist | Nominated | ||
"Big Energy" | Best Hip Hop | Nominated | |||
"Pussy" | Video for Good | Nominated | |||
"Big Energy (Remix)" (with Mariah Carey and DJ Khaled) | Song of Summer | Nominated | |||
2023 | "Seven" (with Jungkook) | Won | |||
People's Choice Awards | 2022 | Herself | New Artist of 2022 | Won | |
Soul Train Music Awards | 2021 | "Go Crazy (Remix)" (with Chris Brown, Young Thug, Future, and Lil Durk) | Best Collaboration | Nominated | |
Best Video of the Year | Nominated | ||||
TikTok Awards Thailand | 2023 | "Seven" (with Jungkook) | International Song of the Year | Won |
Listicles
Publisher | Year | Listicle | Ref. |
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MTV | 2021 | Global Push Artist of the Month (February) | [citation needed] |
Variety | 2022 | Breakthrough Artist |
World records
Publication | Year | World record | Record holder | Ref. |
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Guinness World Records | 2023 | Most streamed track on Spotify in one week (male) | "Seven" (with Jungkook) | |
Fastest time for a music track to reach 100 million streams on Spotify (male) | ||||
Fastest time for a music track to reach 1 billion streams on Spotify (male) |
Tours
Headlining
- Big Latto Tour (2019)
- 777 Tour (2022)
Supporting
- Lizzo – The Special Tour (2022-2023)
- 1998 births
- Living people
- 21st-century African-American women singers
- 21st-century American women rappers
- African-American women rappers
- American women rappers
- African-American women singer-songwriters
- American women hip hop singers
- American women pop singers
- People from Jonesboro, Georgia
- Pop rappers
- Rappers from Atlanta
- Rappers from Columbus, Ohio
- RCA Records artists
- Singer-songwriters from Georgia (U.S. state)
- Singer-songwriters from Ohio
- Southern hip hop musicians
- Trap musicians
- Works by Latto