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Redken

Redken
Redken-Logo-2019-Black.png
Product typeHair products
OwnerL'Oréal Group
CountryUnited States
Introduced1960; 62 years ago (1960)
MarketsWorldwide
Websitewww.redken.com

Redken is an American hair care brand owned by L'Oréal Group under the Professional Products division.

History

The company was founded in 1960 by Jheri Redding and Paula Kent, thus the name, "Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.

In 1993, with sales at $160 million, Redken was sold to Cosmair, Inc.

Marketing

In 2014 Lea T became the face of Redken, thus making her the first openly transgender model to front a global cosmetics brand.

In 2015, Suki Waterhouse became the face of Redken.

For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Award of Earth Defender" to Redken in 2020.

This page was last updated at 2022-06-03 05:27 UTC. Update now. View original page.

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