Rupa Company

Rupa & Co. Ltd.
Formerly
Binod Hosiery
company Edit this on Wikidata
Traded as(BSE: 533552) (NSE: RUPA)
IndustryInner Wear & Casual Wear
Founded06-02-1985
FoundersMr P R Agarwala, Mr G P Agarwala, Mr K B Agarwala
HeadquartersKolkata, West Bengal, India
Key people
Mr P R Agarwala (Chairman),

Mr G P Agarwala (Vice Chairman),

Mr K B Agarwala (Managing Director),

Mr Ramesh Agarwal,

Mr Mukesh Agarwal,

Mr Satya Brata Ganguly,

Mr Dipak Kumar Banerjee,

Mr Dharam Chand Jain,

Mr Sushil Patwari,

Mr Vinod Kumar Kothari,

Mrs Alka Devi Bangur,

Mr Arihant Kumar Baid
ProductsMen: Vests, Briefs, Drawers, Bermudas, Capris, Tshirts, Lounge Wear, Boxer Shorts, Sleep Wear, Thermal Wear

Women: Bra, Panty, Camisole, Leggings, Thermal Wear

Kids: Lounge Wear, Bermudas and Tshirts

Toddlers: Baba Suits, Bloomers and Slips
BrandsFrontline, Softline, Softline Leggings, Euro, Bumchums, Torrido, Thermocot, Macroman, Footline, Jon
Websitewww.rupa.co.in (Corporate Website) www.rupaonlinestore.com/ (Ecommerce Site)

Rupa is among the largest knitwear brands in India that produces innerwear, casual wear, thermal wear and sleep wear for men, women and kids. While Frontline is its flagship brand, Rupa family also consists of brands like Softline, Euro, Bumchums, Torrido, Thermocot, Macroman, Footline and Jon.

History

Rupa was established by Mr P R Agarwala, Mr G P Agarwala and Mr K B Agarwala with a vision to serve the erstwhile hosiery market, which was at a very nascent stage at that time and mainly addressed by the unorganized players. The first establishment set up by the Agarwala Brothers was called Binod Hosiery. But the need for a brand name urged them to incorporate Rupa and Company Pvt. Ltd. in 1985. A decade later, it transformed into a public limited company and renamed as Rupa and Company Limited. Over the years, it has emerged as a key player in Indian Innerwear segment known for its comfort and pricing.

Brands

  • Rupa Frontline
  • FL 7 Series
  • Softline
  • Softline Leggings
  • Euro
  • Bumchums
  • Torrido
  • Thermocot
  • Macroman
  • Frontline
  • Jon

Products

Rupa produces Vests, Briefs, Drawers, Bermudas, Capris, T-shirts, Lounge Wear, Boxer Shorts and Sleep Wear for men; and Bras, Panties, Camisoles and Leggings for women. It also manufactures Baba Suits, Bloomers and Slips for infants/toddlers, and Lounge Wear, Bermudas and Tshirts for kids. Thermal wear is another major category that Rupa caters to: the offerings include Winter Wear for both men and women.

Brand ambassadors

Rupa is one of the first Inner Wear Companies to explore celebrity endorsements for its branding exercise. At various points in time, it has associated with various celebrities like Govinda, Sanjay Dutt, Aishwarya Rai, Ronit Roy, etc. in order to consolidate its positioning in the Inner Wear and Casual Wear segment. Presently, the Company has tied up with Bollywood heart-throbs Ranveer Singh and Sidharth Malhotra and sizzling Bipasha Basu for promoting its brands Frontline, Euro Fashion Inners and Softline respectively.

Awards and recognitions

Award Year Conferred By
Best Corporate Brand 2015 The Economic Times
Limca Book of Records 2014 The Coca-Cola Company
Largest Producer – Knitting Sector Fabrics 2013 [Union Textiles Ministry, Government of India]
Time Research Business Leadership Awards 2013 Worldwide Achievers (Zee)
Lifetime Achievement Award 2011 Reid & Taylor
Indian Power Brand 2011 2011 Planman Media (London)
Star Brand India 2010-11 Planman Media
Global Awards for Brand Excellence 2010 CMO, Asia
Master Brand 2010 CMO, Asia

References


This page was last updated at 2019-11-16 03:54 UTC. Update now. View original page.

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