TypeDutch limited liability company (B.V.)
Industrysharing economy, tour guide
HeadquartersEindhoven, Netherlands
Key people
Matthijs Keij (CEO)
Marijn & Willem Maas (Co-founders)
ProductsPrivate tours, local travel experiences

Withlocals is an experiential travel company that connects travellers to local hosts who offer private, personalised tours. Describing itself as trying to achieve "mass personalisation" rather than offering group or package tours, Withlocals is cited as an example of the role and impact of the sharing economy on tourism – particularly culinary tourism – and the consumer trends for "authenticity" and "experiences".


Founded in 2013 by brothers Marijn and Willem Maas in Eindhoven, the Netherlands, the company was supported by startup accelerator Greenhouse group. it obtained $500,000 seed funding from Digital Equity group and a grant from the Horizon 2020 program. It began operations by specifically targeting a market for sharing home cooked dinners across seven countries in Southeast Asia. It later received Series A funding of €3.5 million ($4.3M) in 2017, at which time it reported to offer 1,200 tour options with 900 local hosts in 24 cities – having changed focus to personalised tour guides. In 2019 it secured Series B funding of a further €8 million at which time it was active in 30 cities. Both rounds were supported by Dutch investment company INKEF Capital and the latter by Keen Venture Partners. A priority of the latest round of investment is to improve the Software localisation and range of tours offered in languages other than English. As of mid-2019, Withlocals has more than 50 employees.


As of mid-2019 the Withlocals platform has hosts offering tours in the following cities:

External links

This page was last updated at 2024-01-15 21:38 UTC. Update now. View original page.

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